Marketing 101
It Pays to Treat Your
Customers Like "Gold"

Personalized Publications’ Publisher Paul Eisenberg remembers back 20 years when he owned and operated a direct-mail marketing business, and one of his customers was a successful jewelry storeowner. The owner said, "I use your direct mail booklets to target new customers – and this works. However, when I have a sale going on, I always mail a post card, alerting my old customers to the sale. The response has always been "golden" – and I learned early on that a customer who’s bought just once from me, is likely to buy again from me, providing they’re aware of (marketed) my sale."

The bottom line: Businesses making use of Personalized Reminder and Thank You Cards are essentially telling their customers their patronage is "important and greatly appreciated." Staying in touch with one’s customer base can only help in maintaining every businesses most valuable asset – their customers!

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