Understanding the Medium of Print
Many people retain – and trust – printed information better than oral explanations, especially automotive... Mrs. Johnson just paid out over $400 for brake work – and she’s not happy. What to do: “Mrs. Johnson, you’re one of our prefered customers, and I would like you to have our auto booklet. I know you’re upset, but if you look up Common Failures & Repairs in the Braking System, I think you’ll better understand the reason for the expense... (Stuff happens Mrs. Johnson!)”

Share That Auto Info
The better informed your customers are, the more faith they’ll have in your shop’s integrity, and the better the chance customers will remain loyal to your business. You can suggest customers keep the Simple Guide in their glove compartment for a quick and easy reference when auto questions or problems arise. A little automotive knowledge shared can be a powerful antidote to shops “leaking” customers. Knowledge is power!