Why Was the Simple Guide Created and who Made Us the Automotive Marketing Experts?

Simply put, The Simple Guide was created to help automotive shop owners from continually “leaking” customers.

Knowledge Obtained in the “Trenches” with Shop Owners
Personalized Publications has been working with the independent repair shop industry for nearly a decade. Publishing their newsletters – writing, photography, design and marketing – has given us an insider’s view into, what we believe consumers would like to know about their vehicles and the automotive repair industry.

A “Light” went on...
Early on, we were quite proud of the fact that a properly marketed Personalized Publications newsletter would generate new customers for shops. Surprisingly, we also learned that some shops showed little overall yearly growth, even though many experienced an increase in first-time customers who had their vehicles serviced or repaired in these shops during the past 12 months. Most importantly, we learned, first hand, how and why shop owners lose customers.

The Solution
A Simple Guide to Understanding Automotive Repairs, Maintenance & Services