A Simple Guide to Understanding Automotive Repairs, Maintenance & Services
A Powerful Marketing Tool for the Automotive Repair Industry

Automotive Repair Shops Retain Higher Percentage of Customers with Consumer-Friendly Booklet

The Simple Guide booklet was created in 1999 as an in-house marketing tool for the independent repair shop industry. When used properly, this subtle - not so subtle booklet - will help you in retaining your long-time customer base, as well as making a strong, initial impression with those valuable first-time customers.

The Simple Guide is designed to convey basic automotive knowledge to your customers about vehicle systems, suggested maintenance and repairs and the reasons for common failures and repairs. It also provides consumer advice, all the while highlighting the professionalism of the independent repair shop industry.